Shot of Fresh: our roundup of this week’s Fresh Ideas content.
Jargonology Episode 2: Influenzer
It might be the peak of influenza season, but bad sharing has no season. What’s worse, there’s no vaccine. Check out the second video in our series as we doff our caps to the maligned corporate lexicon and coin a few useful terms of our own.
Follow the Money, Follow the Pins: How Pinterest-ing Should You Be?
Target takes Pinterest into the tactile world with e-Pins on physical shelves. Even if you don’t have store shelves, it’s time to make your site more Pinterest-friendly and create a path from online inspiration to monetary purchase.
Media Relations: Back to the Basics
Has the digital age really changed media relations? Maybe not so much. It’s still about putting in the time, thought, and quality necessary to stay relevant. Is it a move back to the basics, or is it that the best way to do something hasn’t changed?



