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Outlander and the Power of the Fan Base
flickr user Eva Rinaldi Celebrity and Live Music Photographer The digital age has given fan bases and brand advocates the tools to unite with unprecedented speed and volume, something Variety no doubt...
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This Week’s Shot of Fresh: Google Might Get You Arrested, Never Compare Fans...
Shot of Fresh: our roundup of this week’s Fresh Ideas content. flickr user StuartWebster Gmail Changes = Time to Revisit Your Online Settings Now Google Plus users can send you an email on your Gmail...
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This Week’s Shot of Fresh: Quarantine Your Influenzers, Retail Gets...
flickr user Sheila Sund - docoverachiever Shot of Fresh: our roundup of this week’s Fresh Ideas content. Jargonology Episode 2: Influenzer It might be the peak of influenza season, but bad sharing has...
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Get Thee to a Lawyer: What You Need to Know About Canada’s New Anti-Spam Law
flicr user buggolo Last week, Software and Information Industry Association (SIIA) held a webinar about Canada’s new anti-spam law. I attended the webinar, which was led by copyright and intellectual...
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Issuing Citations: How to Quote Wisely and Accurately
flickr user Gage Skidmore A political and media kerfuffle ensued late last week after Mike Huckabee, former Arkansas governor and former Republican presidential candidate, spoke at a Republican...
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Five PR Takeaways From Groundhog Day
Groundhog Day, the Howard Ramis film starring Bill Murray and Andie MacDowell, long ago achieved cult status. If you haven’t seen it, it’s about Phil Connors, a self-involved weatherman who goes to...
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The Loop: A 360 °Approach to Public Relations – Registration Now Open
If you’re a PR student – or if you work with or mentor one – the place to be in early March is downtown Chicago for The Loop, a 360-Degree Approach to Public Relations conference on March 7 and 8. The...
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Art Discourse, or Community PR?
PHOTOS: “Sleepwalker” statue at Wellesley is stirring controversy http://t.co/So5elFq25X pic.twitter.com/DKyjqDcyAI — The Boston Globe (@BostonGlobe) February 5, 2014 The latest art installation at...
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This Week’s Shot of Fresh: Big Data in Da House, reddit Right, and Narcissystem
flickr user John Revo Puno under CC BY ND 3.0 license Shot of Fresh is our (mostly) weekly roundup of the latest Fresh Ideas content. Is Big Data Better Data? Big data may be the big buzzword, but...
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The New Reality of Facebook
flickr user mkhmarketing under CC BY license By now you’ve probably heard about the changes Facebook made to their News Feed algorithms in December. These changes brought a negative impact to a...
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This Week’s Shot of Fresh: Skills for the Job Hunt, the Harsh Facebook...
flickr user wwarby under CC BY license Shot of Fresh is our weekly roundup of the latest Fresh Ideas content. PR Job Hunting Skills: Tips From the Recruiters If you were thinking about wearing flip...
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Good PR or Copyright Landmine?
A screengrab of Shirt's nytimes.la site Earlier this month, a rapper named Shirt wrote an article about himself, but he did it under the byline of Jon Caramanica, a New York Times critic and hip-hop...
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This Week’s Shot of Fresh: Maintaining Your Modern Rolodex, Shirt Skirts...
flickr user Flavio~ under CC BY license Shot of Fresh is our weekly roundup of Fresh Ideas content. Networking: Keeping Contacts as a New Professional The Rolodex may have gone the way of the cassette...
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Branding and Engagement Lessons From the Oscars
Like many longevity brands, the Academy Awards faces the ongoing challenge of creating a classic but youthful image. Yet last night’s Oscars showed that connecting with a younger demographic doesn’t...
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Create Goodwill to Gain Brand Advocates
With the propagation of innovative content and target marketing, e-newsletters, and social media outreach, it’s easy to overlook the brands that nurture and build their brand base through good...
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This Week’s Shot of Fresh: Ninjargon Masters, Epic Oscars Selfies, Customer...
flickr user Mycael under CC BY License Shot of Fresh is our roundup of this week’s Fresh Ideas content. Branding and Engagement Lessons From the Oscars You may not have heard, but there was this selfie...
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Broadcast Copyright Case Headed to Supreme Court
flickr user dbking under CC BY license There’s yet another news aggregator copyright case to keep your eye on – and this one will be in the Supreme Court. In 2012, ABC (American Broadcasting Companies,...
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This Week’s Shot of Fresh: International Intellectual Property, SCOTUS to...
flicr user wwarby under CC BY license Shot of Fresh is our weekly roundup of Fresh Ideas content. U.S. Copyright Compliance Eyes Asia-Pacific Enforcing copyrights and intellectual property protections...
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PR Insights From Obama’s “Between Two Ferns” Sit-down
You’ve probably already seen President Obama’s appearance last week on “Between Two Ferns,” the satirical interview show hosted by The Hangover star Zach Galifianakis. There to plug the Affordable Care...
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Four Key Findings from the 2014 Top Media Outlets List
by flickr user Sean MacEntee under CC BY license What’s the most circulated newspaper? What are the most visited blogs and social media sites? Every year, BurrellesLuce publishes its Top Media Outlets...
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