Shot of Fresh is our roundup of this week’s Fresh Ideas content.
Branding and Engagement Lessons From the Oscars
You may not have heard, but there was this selfie that broke Twitter … some famous people were in it? That and more insights into some things the Oscars did right – and not so right – on the branding and engagement front.
Create Goodwill to Gain Brand Advocates
“Discount Tire deprives of things to complain about. Fortunately, there are still politicians.” – My dad. Aim to provide solid service and a great experience and watch your customer loyalty skyrocket.
PR Career Tips: Get Screened IN, Not OUT
You’re either in or you’re out, so best be in. Tressa Robbins shares tips from recruiters and PR pros from the PRSA St. Louis Career Development Day.
Jargonology Episode 8: Ninjargon
Tune in to the Jargonology season finale and determine whether you’re a ninjargon, or whether you just cause severe cases of ringage.



