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Press Release Fail: What to do if Your Press Release Goes Viral
Press release go viral? Don't put your head in the sand The Internet makes it easy for recipients to share press releases, which is a good thing for spreading your message but a bad thing if the press...
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A Guide to Media Styles
Most professional writers get itchy when they see typos, grammatical errors, and incorrect punctuation. When I was an editor and journalist, I ignored or deleted press releases that were poorly...
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Public Relations and the Media: Tips to Better Work With Journalists
I can still name the best PR professionals I encountered as an editor and writer at a monthly print magazine and web publication in Beijing. I was swamped by press releases and coverage requests, but...
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Measuring the Success of Your PR Campaign
“We don’t all measure the same things, measure the same ways, or use the same tools or terminology,” wrote Jack Felton in the forward to the 2002 edition of the Dictionary of Public Relations...
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The Outlander Guide to a Viral Social Media PR Campaign
With a saturated social media landscape and the constant pressure to keep things “new,” instigating a buzz-worthy PR campaign and keeping the flames alive is an active challenge. One current campaign...
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How PR Pros Can Define the Future of Public Relations
What’s the future of PR? What’s the future of business? Is it a bit too early in the morning to consider those questions? It’s a big topic without a clear answer, but at this year’s PRSA International...
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Content and Corporate Storytelling: Lessons From Coca-Cola Part 1
By Flickr user Bev Goodwin In the dawning age of content marketing, it’s up to PR professionals to make that content work for them, but leveraging that content and making it work for your organization...
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Content and Corporate Storytelling: Lessons From Coca-Cola Part 2
Flickr User ReillyButler Mapping the new territory of content marketing is an exciting challenge, and at this year’s PRSA International Conference, Mallory Perkins, social media analyst at Coca-Cola,...
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Cleared Hot and Engaged: Lessons From a Flygirl
When Vernice “Flygirl” Armour asked for permission to shoot her weapons in the middle of combat, she was waiting to hear the words “Cleared Hot.” And as the first female African American Marine Corps...
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All Sizzle, No Cheese Steak: Positioning, Packaging, and Opinions Influence...
There’s still a Sharks-Jets turf war (sans snapping) when it comes to famous cheese steak rivals Pat’s and Geno’s. So while I and four other team members were in Philadelphia for the PRSA International...
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Smart Tactics for Media Pitching Success
by Flickr user Keith Allison We’re all pretty familiar with the changes the digital age has wrought on media, but successfully pitching stories to journalists and reporters is still seemingly a fraught...
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PR Tips for Hosting Thanksgiving
It’s holiday season and you’re stuck (or excited to be) hosting Thanksgiving. Though you probably should have started planning your T-Day PR campaign in July, the week before the big day is as good a...
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Integrating Google Plus Into Your Social Media and SEO Strategy
Flickr user Frau Holle With the introduction of Hummingbird, Google’s latest semantic search algorithm, and the changing landscape of SEO and content marketing, Google Plus has become crucial to SEO...
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When Marketing Tactics Mean Missed Media Mentions
The toxic air in Beijing and other cities in China is an environmental and public health disaster, but it’s an enormous opportunity for air purifier providers – Beijing alone has an estimated...
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Five Tips for a Strong Start in 2014
Now that 2013 has almost ended, it’s time to kick your professional resolutions into high gear. We don’t know what will come in 2014 but today we share a few goals that will keep you ahead of the pack....
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How the Year’s Top Posts Influence Next Year’s Blog Strategy
It’s rewarding to see a return on your efforts, especially with an unrelenting task like blogging and content marketing. That return can be something as “small” as a tweet that goes viral to something...
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Three Ways to Actually Be Productive
There are countless sites and blog posts dedicated to productivity; it’s even the most popular category on the BurrellesLuce Fresh Ideas blog. But what are we talking about when we talk productivity?...
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Best Practices for Ethical Native Advertising
Native advertising has been enjoying considerable resurgence the past year, due in no small part to its potential to be mutually beneficial to advertisers and publications. Traditional sources like The...
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Copyright Matters: Dow Jones Sues News Aggregator Ransquawk for Misappropriation
Last night, The Wall Street Journal reported that their parent company, Dow Jones & Co. sued Real-Time Analysis & News Ltd., a financial news aggregator service known as Ransquawk, for illegal...
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Gmail Changes = Time to Revisit Your Online Settings
Think you’re anonymous online and your Gmail account is confidential? Think again. Last Thursday Google announced changes to Gmail that will allow someone to email you at your Gmail address even if...
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