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How to Personalize a Brand Experience Without Being Creepy
Brand personalization has never been more vital to providing a unique brand experience and capturing and maintaining customer loyalty. But with so much data available, it’s also easier to annoy or...
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This Week’s Shot of Fresh: Obama’s Dual Fern Platform, Top Media Highlights,...
flickr user Stewart Butterfield under CC BY license Shot of Fresh is our weekly roundup of Fresh Ideas content. PR Insights From Obama’s “Between Two Ferns” Sit-down President Obama chilled with Zach...
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11 Tips for a Successful On-Camera Interview
Being interviewed on camera can be the most nerve-wracking of experiences, but lots of preparation – and the right kind of preparation – can be paramount to on-camera success. Whether you’re the one on...
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Print Is Dead, Print Isn’t Dead: The “Chinatown” Scenario of a Shifting Media...
If you happened to be searching for information on the state of print media, you’d encounter a classic Chinatown (spoiler alert) contradiction: Print is dying, it’s not dying, it’s dying, it’s not...
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Marketing Observations: Why People Pay Ten Dollars for an App
flickr user Jason Howie under CC BY license One of my colleagues, who religiously shops at dollar stores, purchased a $10 app, PYKL3 Radar, for his phone, a move I thought almost out of character for...
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This Week’s Shot of Fresh: Make the Camera Love You, Media Formerly Known as...
flickr user sWrightOsment under CC BY license Shot of Fresh is our weekly roundup of Fresh Ideas content. 11 Tips for a Successful On-Camera Interview See that red light? That means you just forgot...
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How to Get Your Product in a Magazine’s Holiday Gift Guide
How can you pitch magazine editors to get your product in their yearly holiday gift guide? Being featured can not only give product sales a boost, but it can elevate your brand as well. But in-book...
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How Do I Monitor Content Behind the Paywall?
flickr user Horia Varlan under CC BY license With the financial struggles of news organizations and the proliferation of free online content, paywalls are becoming commonplace. But how are you going to...
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Inside the Minds of Journalists: Tips and Insights From the Media
film screenshot by unknown, in public domain via Wikimedia Commons In the modern era of newsrooms, journalists are trying to get out more stories, capture distracted audiences, and work within a...
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How to Get the Most Out of Your Public Relations Internship
After my junior year at college, I had an internship at a film production company. It was an excellent learning experience, in that I learned a lot about both film production and the way the office...
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How to Make the Most of Your Public Relations Intern
I’ve been on both sides of the internship coin: I’ve been an intern, and I’ve been one of the people on a team responsible for an intern. Since we talked about making the most of a PR internship...
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It’s In the Stars: Your Public Relations Horoscope
by NASA Goddard Space Center on flickr under CC BY In lieu of a crystal ball, we’ve consulted the BurrellesLuce “stars” to share what the month of May may have in store for you. Find your birth month...
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5 Ways to Improve Your PR Writing With Explanatory Journalism
Explanatory journalism is very popular right now, but it isn’t new; explanatory articles like “The Top 5 Things You Need to Know About ___” really jibe with the digital age, but the Pulitzer Prize...
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How to Host a Successful Twitter Chat
#Hashtag on Late Night with Jimmy Fallon Twitter chats are great tools for motivating your Twitter-using audience to interact, and if you’re lucky, even get your hashtag trending for a bit. But as we...
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Set Your Brand Apart: Little Extras Make a Big Difference in Customer Retention
The little things add up Here’s a little dose of reality: no one ever meets the expectations of their customers. You can exceed those needs or your can fall short, and it’s often the little things that...
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5 Tips for Concise PR Writing
flickr user Nic McPhee under CC BY license Perhaps the only thing nearly as frustrating as staring at a blank screen when a press release is due is staring at a press release that’s too long by half...
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Here’s How to Deal with Negative Comments Onilne
via McDonald's Twitter When McDonald’s announced their mascot Happy, an anthropomorphic Happy Meal box with teeth, it quickly became one of the hottest –and most derided – stories of the day for...
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How to Use Instagram for B2B Brand Management
flickr user Jason Howie under CC BY License As a visual medium, Instagram is a product-friendly social media platform. But for B2B brands, leveraging such a visual platform is more of a challenge,...
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The 2014 AP Stylebook Is Out – Here’s Why PR Pros Should Pay Attention
It’s that time of year again: your AP Stylebook is out of date. That’s because yesterday the 2014 Associated Press Stylebook and Briefing on Media Law made its spiral-bound way into the world. This...
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What to Do on Your Digital Detox
Leave those devices behind Digital detoxes are all the rage, so you’ve disconnected wifi, silenced your devices, and put them out of sight and reach. Finally, you can be productive. Now what? Whether...
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