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When Prepping for a Media Interview, Don’t Forget the Easy Questions
When someone well-known puts their foot in their mouth, the media delights but the public relations pro cringes. The reps for Charlize Theron and Gwyneth Paltrow had very good reason to cringe this...
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3 Reasons Not to Rely Solely on Software for Measurement
The Secret Service is in the market for a social media monitoring and analytics software that can, among other functions, detect sarcasm in social media posts. Yeah. Because computers are renowned for...
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Up Your Measurement Game with AMEC’s New Social Media Measurement Guide
It’s one thing to know we should be measuring our social media communications campaigns – and it’s quite another to know just how to do that. Today marks the start of AMEC International Summit on...
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3 Ways Your Brain’s Negativity Bias Affects How You Communicate
Brains can do a lot of things computers can’t, but they still do some weird things that work against us. Take the negativity bias: our brains are built to react more strongly to negative perceptions....
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3 Measurement Gaps in Content Marketing – and How to Fill Them
flickr user Pawel Loj under CC BY license When 90 percent of surveyed marketers say they’re uncertain that their key metrics are effective in measuring business results, you know you’ve got a...
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How to Standardize Your Organization’s Social Media Procedures
Old-school tweeting. Jacob Spinks on flickr under CC BY Streamlining your organization’s social media procedures is not a simple as merely designating a token Millennial as resident social media expert...
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You’ll Never Believe What Upworthy is Doing With Their Online Measurement
Forget the number of pageviews and visitors to your site – you may soon be measuring in “attention minutes.” Just last week we discussed Contently’s content marketing survey and the gaps in content...
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Morning Joe Shows Us Why Print Matters
screen grab of Morning Joe on MSNBC If you caught Tuesday’s episode of MSNBC’s Morning Joe, you might have noticed that beneath all the political ballyhoo, something pretty notable happened. In the...
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Dealing With the Before, During, and After of Vacation Time
Edinburgh, Scotland. Photo by Ellis Friedman On Tuesday night, I returned from a two-week vacation to Ireland and Scotland. Since it’s vacation season, I bet a lot of professionals are going through –...
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How – and Why – to Fact Check Your PR Writing
As the tragic story about MH17 broke last week, broadcast news networks (especially those of the 24-hour variety) scrambled for any scoop they could find. In the mad dash to find an eye witness, MSNBC...
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How to Give a Meaningful Brand Apology
flickr user butupa under CC BY license Apologies from brands and public figures are a thing now. Many have become so ubiquitous and trite that New York Times blog Dealbook even had an apology watch...
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In the Office? Use August to Get These Five Things Done
While the most popular month for vacation is July, August is almost as peppered with vacationers. That probably means that you have a lot of colleagues and clients who are using up their vacation days...
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Branding and Marketing Lessons From Car Sales Trailblazer Laura Toyota
flickr user Mike Mozart under CC BY license A 25-year-old car saleswoman in Bozeman, Montana, has caused a bit of a marketing disruption at Ressler Motors, the Toyota dealership where she works. As Ad...
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Are Shocks From Pavlok the Best Way to Achieve Your Goals?
How would your communications goals and habits change if your CEO managed you with electrical shocks? What if a device managed you with shocks, invited your friends to do so, and had access to your...
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Why Images Impact Your Media Measurement
Left: early edition Right: Later corrected edition. Image via Twitter user @suttonnick Last Friday, The Daily Telegraph ran a very lovely picture of the royal family (the Duke and Duchess of Cambridge...
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4 Essential Components of a Successful Measurement Strategy
flickr user Randen Pedersen under CC BY license Measuring the impact of your PR campaigns is the most important way to figure out what’s working, strategize, and prove the benefits of public relations....
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Take a Happy Break: Three Videos to Make You Smile
flickr user Neal Fowler, CC BY licence It’s been a rough week in the news – heck, it’s been a rough summer in the news. It’s tough not to feel overwhelmed and dispirited with all the crazy stuff...
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PR Etiquette for Content Marketing
Reddit has released some basic rules – called “pressiquette” – for writers or contributors to outlets, and if you engage in content marketing, they probably apply to you too. The new rules require...
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Thanx Hanx: Why Old-School Isn’t Going Anywhere
This week in odd pairings, Tom Hanks launched an app. Slickly doing away with that stuffy “ks,” the app is called Hanx Writer, and it’s an iPad app that looks and sounds like a typewriter. If you ever...
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Five Grammar Mistakes to Stop Making Now
flickr user Nic McPhee, CC BY license I may have mentioned that my nickname around here (and on Twitter) is “red pen.” There’s a reason for that – I like grammar and editing. In the interest of helping...
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