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Your Media Interview Worksheet
If you’re a media relations pro giving media interviews or the public relations pro arranging such interviews and prepping clients, you know that preparation is a huge factor in making a media...
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How to Re-Engage With Your Work
We took a few opportunities this summer to remind you about the importance of unplugging and taking a break or vacation. It’s summer – that’s what it’s for. But the quickly dwindling days of August...
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How to Create a Successful Email Newsletter: 4 Tips From the Quartz Daily Brief
This week Quartz launched its new site design, which notably features a homepage. Why is this so strange? Because it didn’t have a homepage before; instead, readers scrolled from story to story. But...
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In the Digital Age, What Is Private?
flickr user FutUndBeidl under CC BY Could your kid suffer repercussions because of what you post on Facebook? That would be a yes, if you’re Ashley Habat, a mom from Florida whose son was expelled from...
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Is Social Really Earned Media? A Look at Impending Twitter Algorithm Changes
flickr user marek.sotak under CC BY When public relations pros class their media by POE – aka Paid, Owned, and Earned media – social media sites like your Facebook and Twitter pages are generally...
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Three Updates to Journalism Ethics PR Pros Should Care About
Last weekend, the Society of Professional Journalists revised their code of ethics. There are two great reasons public relations pros should care: because PRs interact so frequently with journalists,...
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Measurement Week Interviews: Barry Leggetter
In honor of the AMEC’s International Measurement Week (which runs next week, September 15-19), we reached out to some of the top measurement experts to get their take on measurement dos and don’ts,...
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The Marketing Words That Work With Each Generation
Demographics can be a slippery slope – combining 15 to 20 years’ worth of people into one neat category? Not so accurate. As a result marketers and public relations pros alike would be remiss to think...
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How Targeted Is Too Targeted? 3 Tips For Using Local Ads Responsibly
flickr user viZZZual.com under CC BY Yesterday, Facebook announced its new advertising feature, local awareness ads. Their messaging portrays this as a tool primarily aimed at helping local businesses...
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Your Guide to Style Guide Apps
screenshot of The Writer’s style guide app One of the keys to consistent messaging and brand voice is having an in-house style guide, even if that guide is just plain ol’ AP style. The drawback to...
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Cross the Generational App Divide by Discovering Improvement Points
flickr user Jason Howie under CC BY It happens all the time: older generations just don’t get the latest gizmos kids these days are using. What doesn’t happen every day is when there’s a conversation...
View ArticleThe Best Tweets From the PRSA 2014 International Conference
Cooling temperatures and fall foliage mean one thing to public relations pros: the PRSA International Conference. This year’s conference, in case you hadn’t heard, was held in Washington, D.C., and it...
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Maintaining Authenticity and Substance in Your PR Efforts
Great public relations and marketing doesn’t come down to the slickest campaign or the catchiest slogan; as most pros know, it’s about complicated, intangible goals that take long-term cultivation and...
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